Improving Maternal Health and Member Engagement? There’s an App for That!

Today, it feels like nearly every organization has an app. From health plans to health systems, bringing critical information and building new touchpoints is seen as key to improving outcomes. Yet despite this growing demand for digital health tools, most health plans report low app usage and disappointing results. At ProgenyHealth, we’ve found that the missing link is a human connection.

Our approach combines the best of both worlds: cutting-edge mobile technology integrated with compassionate, expert case management. The result is a solution that not only engages users but improves health outcomes for moms and babies across the maternity journey.

More Than Just an App

Our mobile app is not a standalone tool; it’s a strategic extension of our Case Management program. In our experience, many members are happily surprised that there is a human being on the other side of the app. At a high level, here are a few ways ProgenyHealth establishes a human connection with members:

Managing All Risk

The moment a pregnancy is identified, the Case Management Team works to provide an initial risk assessment. Regardless of risk level, every member receives personalized outreach.

Personalization

As members spend more time on the app, their home feed is updated to provide relevant information that extends beyond their stage of pregnancy. From action items to information on certain conditions, the experience is tailored to each member.

Keeping Members Informed

The app gives members control over their notification preferences whether by text, push, or email, making it easy to stay connected in the way that works best for them.

Ongoing Engagement

If members transition to more complex care, such as a NICU admission or a postpartum depression diagnosis, the app continues to support them. It guides families through the NICU stay and connects them to resources for feeding, bonding, or mental health care. Importantly, Case Managers remain engaged throughout, bringing together clinical and social support in real time.

Results That Matter

Most health plan apps see 3–5% user engagement. ProgenyHealth sees 30% of enrolled Case Management members actively using the app. This is no accident; it’s the result of integrated case management, early outreach, and sustained engagement. The results speak for themselves:

A Smarter Way to Connect

The ProgenyHealth app supports the full maternity journey, from early pregnancy through postpartum, and into the NICU if needed. It doesn’t replace people; it empowers them. By combining tech-driven convenience with meaningful human touch, we’re improving outcomes, lowering costs, and transforming care for growing families.

Interested in learning more?

Download our new mobile app report here.